1

Communication, Retail

Vodafone Stores

Location Italy
Flagship Stores:
Milano Orefici
Rho Fiera
Roma Corso
Firenze
Torino
Roma Fiumicino
Catania
Bari
Padova
Catania


Year 2012


Dimension 1000 point of sale of 40sqm avarage


Client Vodafone Italia


Investment 70.000.000 Euro


Project Leader Davide Cumini, Pietro Perego


Collaborators Karolina Kajari, Chiara Leonzio,
Stefano Malinverni

Declination and roll out (concept development, general art direction, building design) for 1000 shops in Italy.

The furniture system is “smartphonecentric” and pushes client’s attention on central zones with free trial products. In the perimetral furniture the mix of acrilic material and wood gives the space a natural and confortable aspect.

The first trial store was installed in the new Vodafone Village in Milan.

Photo by Endos.it

1

Communication, Retail

Vodafone Stores

Location Italy
Flagship Stores:
Milano Orefici
Rho Fiera
Roma Corso
Firenze
Torino
Roma Fiumicino
Catania
Bari
Padova
Catania


Year 2012


Dimension 1000 point of sale of 40sqm avarage


Client Vodafone Italia


Investment 70.000.000 Euro


Project Leader Davide Cumini, Pietro Perego


Collaborators Karolina Kajari, Chiara Leonzio,
Stefano Malinverni

Declination and roll out (concept development, general art direction, building design) for 1000 shops in Italy.

The furniture system is “smartphonecentric” and pushes client’s attention on central zones with free trial products. In the perimetral furniture the mix of acrilic material and wood gives the space a natural and confortable aspect.

The first trial store was installed in the new Vodafone Village in Milan.

Photo by Endos.it